Bachelor of Fine Arts in Advertising and Design from the University of North Texas School of Visual Communications with a minor in the study of International Marketing.
I have experience in all levels of the creative process as an art director, designer and multi-channel marketer.
Building brands and conceptual/campaign development are my strongest skills and I have experience in all areas of consumer and B2B marketing. Being a hands-on creative has led to an expert level of proficiency in all major computer software including Adobe Creative Cloud-Illustrator, Photoshop, InDesign, Dreamweaver, Fireworks, Flash, Muse and Sketch.
I am versed in all aspects of TV/video creation and production, photography, interactive development UI/UX (responsive web & app), social media/marketing and all types of printing both large and small.
Additionally, I have proven experience in concept and development in the shopper experience and retail strategies space.
- Extensive experience in both traditional advertising and interactive.
- On the ground floor of major shifts in marketing including the birth of brands on the web and the launch of social media.
- Worked on global, national and regional accounts, with agencies both large and small.
- Awards including a Cannes Cyber Lions, 2 London International Advertising Awards and several Addy awards.
FREELANCE CREATIVE DIRECTOR / UX DESIGNER | MAR/17 –
Managed, creative directed, and consulted with a wide variety of ad agencies and corporate clients. Work included creative, concept, visual design and brand development for print and web.
CLIENTS: Frito Lay, Pepsi, American Airlines, Hershey, Power Service Diesel
BOTTLEROCKET STUDIOS – FREELANCE SENIOR ART DIRECTOR / UX DESIGNER | SEPT/16 – MAR/17
Concept and UX design for app, web and responsive mobile. Generated pixel-perfect layouts using Sketch and other software to create user flow and experience.
CLIENTS: Global brand responsive website & app.
TPN – ASSOCIATE CREATIVE DIRECTOR | MAY/16 – OCT/16
Creative development in shopper experience for national retail of Cricket Wireless in all major retailers for wireless products including Best Buy and Walmart. Develop and manage a 3 person creative team in concept and development of instore point-of-sale, packaging and overall shopper experience for the retail space.
CLIENTS: Cricket Wireless
PETMATE – CREATIVE DIRECTOR | APRIL/13 – MAY/16
Corporate creative director over internal creative department for multiple brands. Development and management of 5 person creative team & all corporate branding, budgeting and overall workflow.
Projects ranged from point-of-sale, website, packaging, tradeshow and broadcast, as well as, various branding elements for multiple categories in all major retailers including, Petsmart, Petco, PSP and Walmart. Including concept and development in the shopper experience and retail strategies space for Petsmart and Walmart.
BRANDS: Petmate, Chuckit!, Aspen Pet, JW Toys, Wetnoz, Calmz, Jackson Galaxy, Miranda Lambert Muttnation, WWE, & Fat Cat.
ENCIRCLE MARKETING | TRACYLOCKE – SR ART DIRECTOR/ACD | MAY/06 – AUG/11
Lead creative on concept and development for broadcast TV, point-of-sale, website & social, packaging and various branding campaign elements. Including concept and development in the point-of-sale and experiential space.
CLIENTS: Taco Bueno, Community Coffee, Samsung, Ravenswood, Grand Ole Opry, Blockbuster, Zatarains, Irwin, Bernzomatic, Avocados from Mexico, Kings Isle, Wizard 101, Stubbs, 7, Senior Helpers, Museum of Nature and Science
NEW BUSINESS WON: Samsung, Grand Ole Opry, Avocados from Mexico, Wizard 101 & Senior Helpers
UTA – ADJUNCT PROFESSOR | APRIL/05 – MAY/09
Graphic design and website design instructor for University Of Texas at Arlington Visual Arts Dept.
RADIOSHACK – SR ART DIRECTOR/ACD | JAN/03 – MAR/05
Lead creative for in-house packaging design and point-of-sale. Launched rebrand across all product lines, designed and created innovative packaging solutions for consumer electronics and toys.
AWARDS: 2 London International Advertising Awards for Cat in the Hat toy line
TRIBAL DDB – SR INTERACTIVE ART DIRECTOR / UX DESIGNER | MAY/98 – NOV/02
Creative UI & UX development/design of websites and online marketing campaigns and various web based experiences. Responsible for the launch of some of the largest brand sites at the time using emerging technologies and principles.
CLIENTS: Pepsi, Diet Pepsi, Mountain Dew, Code Red, Curel, Subaru & Airforce. And developed various online campaigns for American Airlines, DDB, DSVC, Ceridian & APBNEWS.
AWARDS: Cannes Cyber Lions for DSVC online ROUGH Magazine
LARKIN,MEEDER & SCHWEIDEL – AD/SR ART DIRECTOR | JUNE/95 – OCT/97
Concept and ad campaign development for consumer products, including packaging and print.
CLIENTS: Poulan/Weedeater, Oklahoma Natural Gas, Wet N’ Wild, First USA, American Quarter Horse Association, Holiday Inn, On-ramp, Grandy’s, Gameday Sports Network