I was fortunate to be on the ground floor of brands taking to the internet. I was responsible for the creation and launch of some of the largest sites at the time. From brand immersion and ecommerce, to flash games and landing pages, I have worked on some great brands and learned a lot along the way. I was also there when social media took off and have helped shape those brands that embraced the change.
Technology and sites change almost monthly now with the introduction of app, mobile responsive and continued growth of UX/UI experiences. These sites have evolved over time, but I think I had some ground breaking ideas for the time. Take a journey through the evolution of the internet when websites were 800×600 and everybody loved flash & banner ads.
The Petmate an ecommerce site designed to promote, drive purchase and educate all things pet to a wide consumer base. Utilizing a learning quiz, first time users respond to the questions and as they drill down. The information gathered from the site will then remarket specific products tailored to the customers needs for a specific pet.
The Calmz website is an informational portal for a new product launch that aids in the treatment for anxiety in dogs. A large percentage of animals suffer from some form of anxiety and this new device use acoustic therapy to ease the stress and negative behaviors that develop.
The Andes Coil Processors website is a brand and contact portal for the largest steel processor in the country. The main goal was to create a high-end branded site to showcase their capabilities. A video splash page paired with colorized photos creates a unique look for an unglamorous manufacturing process.
I was also fortunate to create and launch Southside Salsa CO. People always told my mom to sell her salsa, so we did. We created a line of fresh, craft salsa that quickly took off. Being an early adopter of craft beer I also created the first of its kind, a line of craft beer salsa made with craft beer from a local brewery. We were in most retailers. I designed the packaging, logos, built the brand and had the best client, me. we are on track to release our next co-brand in 2017.
During a hiatus from the creative world I explored my inner chef and created one of the most popular food trucks in DFW. The site is a fun portal for all things related to the brand. We also had a tremendous social presence with over 2000+ followers and several best-of write ups, there are still requests to this day for our awesomeness, but the best I can offer the world is a T-shirt.
The Taco Bueno site was a new launch of an old brand. Taco Bueno was also one of the first clients that I helped grow their online social presence from 2000 fans to over 100,000 today. I was also able to spend countless hours in the studio photographing the food images used today.
The United States Air Force was a great client to work on since technology and aircraft were the driving factors for the site. Airforce.com is was used as a recruitment tool. Utilizing a “behind the scenes” approach that consisted of POV videos of various experiences i.e. HALO jumps, fighter plane maneuvers that really put you into the action.
I also created a “Life Editor” that would help potential applicants navigate choices and likes to narrow the fields of interest down for them.
Several of the items are still active today.
Pepsi.com was one of the first global brand sites that I worked on. It was also new territory for Pepsi and the traditional agency of record. We had to invent the space and what to do on it. This led to the developed of games, videos and interactive tools for cross promo, as well as, a bottle cap reward system for points collected. It also relied heavily on celebrity tie-ins and interactions.
Key points about concept is the idea of building community and experience around pop culture, long before it became a norm.
Another project for Pepsi.com allowed consumers to create their own can designs. It was also a cross promo with various street artists and designers allowing for a unique portfolio presentation long before wordpress carousels.
Another exciting product launch was Mountain Dew’s CodeRed. This was a very fun assignment and brand to help build. The initial idea was the creation of Gnewman the Gnome who “lived” life to the fullest by skydiving, skating and surfing around the world. Based on the eery tales of the internet when people would swipe garden gnomes and email pics of their travels. (Long before the roaming gnome of travelocity)
The videos were also downloadable with enough Pepsi Points and were meant to be shared, precursors to viral videos when that was a new idea.
Stretching the Limits
Grinding the Rails
Defying the Gulch
Subaru.com was another large site I was on the ground floor. Core idea is “Whats Right for You” concept.
Each user would fill in pertinent info with regards to their likes, lifestyle etc. Upon their return, the experience would change based on the info we gathered and the site would be more geared to their lifestyle with hero images, promos and events that are targeted too them i.e. outdoor minded people would get Outback visuals and promos around excursions and outdoor lifestyle.