UX Design

I was fortunate to be on the ground floor of brands taking to the internet. I was responsible for the creation and launch of some of the largest sites at the time. From brand immersion and ecommerce, to flash games and landing pages, I have worked on some great brands and learned a lot along the way. I was also there when social media took off and have helped shape those brands that embraced the change.

Technology and sites change almost monthly now with the introduction of app, mobile responsive and continued growth of UX/UI experiences. I am comfortable working from Lo-Fi concepts, to wireframes and on to high-fidelity prototypes.

Sites evolve over time, but I think I had some ground breaking ideas for the time. Take a journey through the evolution of the internet when websites were 800×600 and everybody loved flash & banner ads.

Project Details

The Petmate an ecommerce site designed to promote, drive purchase and educate all things pet to a wide consumer base. Utilizing a learning quiz, first time users respond to the questions and as they drill down. The information gathered from the site will then remarket specific products tailored to the customers needs for a specific pet.

  • Client: Petmate Ecommerce Site
  • Tasks: Concept and Creative Direction
  • Responsive desktop & mobile
  • Website: www.petmate.com

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initial concepts

user experience

user experience

Project Details

Southwest Airlines has recently launched a large scale travel app. The task was to take another look at the user experience and see if there was a way to streamline the travel process while adding that personal touch that customers have come to expect from such an iconic brand. My solution was to create a FAB—Floating Action Buttons, utilizing Google Material Design navigation as a foundation.

For an added touch of customization, photography will be served up that represents the trip they are about to take or even as an up sale tool to promote offers for trips they have taken in the past.

  • Client: Southwest Airlines
  • Tasks: Concept and UX Design
  • Mobile App

Project Details

The Andes Coil Processors website is a brand and contact portal for the largest steel processor in the country. The main goal was to create a high-end branded site to showcase their capabilities. A video splash page paired with colorized photos creates a unique look for an unglamorous manufacturing process.

  • Client: Andes Coil Processor
  • Tasks: Concept, Design & Creative Direction
  • Responsive desktop & mobile
  • Website: www.andescoil.com

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Project Details

I wanted to prototype a concept for a progressive web app for my personal brand. Its a quick, easy way to share my work and a more interactive version of my online portfolio.

  • Client: Harskjold Design
  • Tasks: Concept, Design & UI/UX
  • Progressive Web App
  • Website: harskjold.app

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Project Details

The Calmz website is an informational portal for a new product launch that aids in the treatment for anxiety in dogs. A large percentage of animals suffer from some form of anxiety and this new device use acoustic therapy to ease the stress and negative behaviors that develop.

  • Client: Calmz
  • Tasks: Concept, Design & Development
  • Responsive desktop & mobile
  • Website: www.calmz.com

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Project Details

The Chuckit microsite is a simple site to promote some new products while the full redesign is under development.

  • Client: Petmate
  • Tasks: Concept, Design & Development
  • Responsive desktop & mobile
  • Website: www.chuckit.com

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Project Details

The Jackson Galaxy microsite is a simple, fun site to help launch a new brand and utilize some promo videos that i shot.

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Project Details

I was also fortunate to create and launch Southside Salsa CO. People always told my mom to sell her salsa, so we did. We created a line of fresh, craft salsa that quickly took off. Being an early adopter of craft beer I also created the first of its kind, a line of craft beer salsa made with craft beer from a local brewery. We were in most retailers. I designed the packaging, logos, built the brand and had the best client, me. we are on track to release our next co-brand in 2017.

  • Client: Southside Salsa Co.
  • Tasks: Concept, Design & Development, Packaging, Craft Beer Salsa
  • Website: www.southsidesalsaco.com

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Project Details

Repos Garage is a custom car builder who specialize in heavy flake paint jobs and classic resto builds, the retro vibe of the site reflects the spirit.

  • Client: Repos Garage
  • Tasks: Concept, Design & Development
  • Responsive desktop & mobile
  • Website: www.reposgarage.com

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Project Details

Bass Kustom is another custom car builder in Dallas that specializes in metal fab and one off hot rods with attention to detail and hand formed metal components.

  • Client: Bass Kustom
  • Tasks: Concept, Design & Development
  • Responsive desktop & mobile
  • Website: www.basskustom.com

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Project Details

During a hiatus from the creative world I explored my inner chef and created one of the most popular food trucks in DFW. The site is a fun portal for all things related to the brand. We also had a tremendous social presence with over 2000+ followers and several best-of write ups, there are still requests to this day for our awesomeness, but the best I can offer the world is a T-shirt.

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Project Details

The Taco Bueno site was a complete relaunch of an old brand. The site skin has changed over the years but the content and food photography is still the same. Taco Bueno was also one of the first clients that I helped grow their online social presence from 2000 fans to over 100,000 today by convincing them to get into the new thing called Facebook.

  • Client: Taco Bueno
  • Tasks: Concept, Design & Art Direction
  • Website: www.tacobueno.com

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I have included these older sites to showcase ideas that were very ahead of their time. When brands went online there was no roadmap, no Google results on how to design or engage with consumers. It had to be created and the ideas were very forward thinking at not at all common place compared to todays digital world.

KEYPOINTS:
Points rewards programs
Pop culture cross promos
POV extreme immersion experiences
Xtreme Gnomes with viral videos
Dynamically Generated Content

Project Details

The United States Air Force was a great client to work on since technology and aircraft were the driving factors for the site.

Utilizing a “behind the scenes” approach that consisted of POV videos of various experiences i.e. HALO jumps, fighter plane maneuvers that really put you into the action. This is long before GoPro was invented so at the time POV wasn’t as mainstream as it is today.

I also created a “Life Editor” that would help potential applicants navigate choices and likes to narrow the fields of interest down for them.

Several of the items are still active today.

KEYPOINTS:

POV immersive experiences like High Altitude Low Opening skydives with Combat Controllers or fighter jet cockpit flight from a pilots prospective

Life editor tool designed to narrow scope of opportunities in the Airforce and help steer applicants

  • Client: USAF
  • Tasks: Concept, Design & Art Direction

Project Details

Pepsi.com was one of the first global brand sites that I worked on. It was also new territory for Pepsi and the traditional agency of record. We had to invent the space and what to do on it. This led to the developed of games, videos and interactive tools for cross promo, as well as, a bottle cap reward system for points collected. It also relied heavily on celebrity tie-ins and interactions.

KEYPOINTS:

Pepsi Points reward programs for exclusive downloads

Interactive games building community and experience around pop culture

Access to celebrity icons for consumers to connect

  • Client: Pepsi
  • Tasks: Concept, Design & Art Direction

Project Details

Another project for Pepsi.com allowed consumers to create their own can designs. It was also a cross promo with various street artists and designers allowing for a unique portfolio presentation long before wordpress carousels.

KEYPOINTS:

Ability to customize soda cans and download original artwork but well-know street artists

  • Client: Pepsi
  • Tasks: Concept, Design & Art Direction

Project Details

Another exciting product launch was Mountain Dew’s CodeRed. This was a very fun assignment and brand to help build. The initial idea was the creation of Gnewman the Gnome who “lived” life to the fullest by skydiving, skating and surfing around the world. Based on the eery tales of the internet when people would swipe garden gnomes and email pics of their travels. (Long before the roaming gnome of travelocity)

The videos were also downloadable with enough Pepsi Points and were meant to be shared, precursors to viral videos when that was a new idea.

KEYPOINTS:

Gnome that traveled the world involved in extreme sports (Travelocity hadn’t developed the roaming gnome until 2 years later)

Videos meant to be shared or more commonly know as viral videos

  • Client: Mountain Dew – CodeRed
  • Tasks: Concept, Design & Art Direction

Stretching the Limits

Grinding the Rails

Defying the Gulch

Project Details

Subaru.com was another large site I was on the ground floor. Core idea is “Whats Right for You” concept.

Each user would fill in pertinent info with regards to their likes, lifestyle etc. Upon their return, the experience would change using dynamically customize content based on the info we gathered and the site would be more geared to their lifestyle with hero images, promos and events that are targeted too them i.e. outdoor minded people would get Outback visuals and promos around excursions and outdoor lifestyle.

KEYPOINTS:

Learning site

Dynamically customized content

Each user experience is different based on their individual likes and interests

  • Client: Subaru
  • Tasks: Concept, Design & Art Direction