New Fidelity Plynk Investment App
I was brought in as a consultant product design lead on this project to rethink and redesign the Plynk investment app from Fidelity for first time/newer investors. The landscape is very competitive, with more modern, innovative apps and this project really needs to move the needle within the competition.
The current app was a jumble of colors and hard to read content. The data is very complex and requires digestible content so that users can navigate the investing in stocks, Crypto and add the use of ETFs.
Scope of the project included new UX to align journeys with industry standards, as well as, a complete overhaul of the UI by creating a new Design Library and language to go along with the project.
