I’m an award-winning UX/UI and product design leader with a foundation in agency-level creative direction and brand storytelling. I bridge digital product design, brand systems, and advertising to create experiences that connect emotionally and scale strategically. With deep expertise in interaction design, design systems, and creative strategy, I help organizations turn complex business goals into intuitive, human-centered products.

My experience spans fintech, retail, CPG, and entertainment—leading multidisciplinary teams and driving hands-on design from concept through execution across digital platforms, integrated campaigns, and experiential activations. Recognized by Cannes Lions and London International Awards, I’ve built and guided creative teams at agencies, global brands, and startups to deliver unified experiences that elevate both brand and product.

I am versed in all aspects of TV and video creation and production, photography, interactive design thinking and development of user-first UI/UX responsive web & app, research, wireframes, prototyping, user testing, social media engagement and all types of visual design. Additionally, I have proven experience in concept and development in the experiential space.

• Extensive experience in both traditional and interactive advertising
• On the ground floor of major shifts in marketing including the birth of brands on the web and launch of social media
• Worked on global, national and regional accounts, with agencies both large and small
• UI/UX design for desktop and mobile using a user-first design approach