about me
EDUCATION
Bachelor of Fine Arts from the University of North Texas School of Visual Communication & Design
QUALIFICATIONS
Award-winning creative and product design leader with years of experience blending UX/UI product design, digital and traditional creative direction, and brand storytelling. From digital platforms to integrated campaigns, I craft user-first experiences that scale – across fintech, retail, CPG, entertainment, and broadcast media. Recognized by Cannes Lions and London International Awards, with a track record of success across global brands, agencies, and entrepreneurial ventures.
I am versed in all aspects of TV and video creation and production, photography, interactive design thinking and development of user-first UI/UX responsive web & app, research, wireframes, prototyping, user testing, social media engagement and all types of visual design. Additionally, I have proven experience in concept and development in the experiential space.
- Extensive experience in both traditional and interactive advertising
- On the ground floor of major shifts in marketing including the birth of brands on the web and launch of social media
- Worked on global, national and regional accounts, with agencies both large and small
- UI/UX design for desktop and mobile using a user-first design approach
WHY ME?
I have extensive experience in both traditional advertising, as well as, interactive. I have been on the ground floor of major shifts in marketing including the birth of brands on the web and the launch of social media. In addition, I have worked on global, national and regional accounts, with agencies both large and small.
I have won a few awards including a Cannes Cyber Lions, 2 London International Advertising Awards and several Addy awards.
BRAND EXPERIENCE
These are some of the brands I have worked on
My Work
Protected: UX / UI / Product Design Case Studies
PrintCollateral
Collateral, Packaging, POP![]()
All Work
All Work, Broadcast, Collateral, Logo Design, Packaging, POP, Print, UX Design![]()
Print
Collateral, Logo Design, POP, Print![]()
Broadcast Reel
Broadcast![]()
UX / UI / Interaction Design
UX Design![]()
Packaging
Collateral, Packaging, POP![]()
In-store POP
Collateral, Packaging, POP, Print![]()
Logo Design
Logo Design![]()
Skills
MULTI CHANNEL
MULTI CHANNEL
I think all elements of a brand should work together so that the user experience is seamless from digital to in-store
MOBILE
MOBILE
From wireframe to UX design I can concept for app and mobile responsive design
Interactive
Interactive
From app and mobile responsive websites to online ad campaigns, I can concept, wireframe, design and execute across all platforms.
Broadcast
Broadcast
From concept to execution. I can storyboard, cast, art direct, direct and edit small & large budget productions
Package Design
Package Design
From concept to production, I have worked on multiples levels of packaging and printed both in China and the US
Graphic Design
Graphic Design
I have created and developed countless logos, collateral pieces, in-store POP and environmental design for brands both large and small