New Investment App
I was brought in as a consultant on this project to rethink the investment app for first time investors. The current app was a jumble of colors and hard to read content. The data is very complex and requires digestible content so that users can navigate the investing in stocks, Crypto and add the use of ETFs.
Scope of the project included new UX to align journeys with industry standards, as well as, a complete overhaul of the UI by creating a new Design Library and language to go along with the project.
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