POP/Experiential

Various clients have required in store promos as part of the brand building process. These examples represent a few of the projects I have developed.

Project Details

Petmate new product launches, as well as, massive trade show booth for Global Pet Expo. The trade show combined interactive elements to try out various toys in environments like a black light room, a kick and throw area and an agility demonstration from a celebrity trainer.

Also developed a new shopping experience for in store merchandising at Petsmart and a better way to help people navigate their choices while adding the humor and personality to reinforce the human/animal bond.

  • Client: Petmate
  • Tasks: Concept, Art Direction, Design & Production Management

Project Details

Taco Bueno is a casual fast food chain. Working on the account for over 4 years led to the development of several in store opportunities. From standees to posters, there was no shortage to promote.

Also I developed and implemented a new, modern, modular menu system and environmental graphics for stores. The concept would have family nights and create a new fast casual dining experience around community with events and games. The brand was extended into posters and new messaging that reflected the fresh quality ingredients used.

  • Client: Taco Bueno
  • Tasks: Concept, Art Direction, Design & Production Management

Project Details

Ravenswood winery wanted several seasonal in store promotions. From holiday, grilling and fashion, these standees and displays make a bold impact. There were also some great opportunities to pair with other brands around chocolate and holiday promos.

  • Client: Ravenswood
  • Tasks: Concept, Art Direction, Design & Production Management

Project Details

Cricket Wireless required multiple facing/configurations for various retails that fit into the spaces at Best Buy, Target and Walmart. And create a “shoppable” experience that reflects the branding at all levels.

  • Client: Cricket Wireless
  • Tasks: Concept, Art Direction, Design & Production Management

Project Details

A few misc examples

  • Client: Various
  • Tasks: Concept, Art Direction, Design & Production Management