For Cricket Wireless spring promo, we were presented the opportunity to redesign and refresh the shopper engagement at Target.
By utilizing an omni-channel experience, we took to technology. Adding a geofencing component to the marketing allowed us to focus on the Target shopper via mobile device. We also partied with vendors to add value in coupon offers to shoppers at the same time.
The overall experience started at Target.com and continued to the endcap in the store.