TX Whiskey, a leader in the whiskey space is launching a new brand building effort. The concept is around the idea that “Every Bottle has a Story” and thus “Every Hunt” does as well.
With an “elegant rustic” feel, the pieces are modular in nature and use actual materials to drive home the upscale feel. Rock veneers, wood floor and an interactive standee with video projected into the bottle and a VO to tell brand story.
Each bottle in promo would have a custom “hunter” orange or camo bottle cap and a receipt neck hanger for fireside cooking and drinks.
I created the lockup and all design elements as well as, the concept for the theme caps.